User journey map , also customer journey map, is to describe the users’ experience or their subjective reaction or feeling when using some product or experiencing some service. Through journey map design, a better understanding of the target users’ feelings, ideas and behavior at a particular time will be achieved. It helps designers get to know the evolution process and find users’ pain points. Any experience maps can help companies establish a long-term and confidence-based relationship through the interaction with users from their perspectives. 1. Advantages of user journey map A. It observes users’ experience process omnibearingly. B. The analysis of the user journey is carried on just from the perspective of users (Interview and normal analysis cannot be generalized to the true users.) C. It can plainly point out the advantages and disadvantages of each link of the products. D. The analysis of the user journey adopts diagrams and story-telling to find users’...
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